In its constant  quest for Excellence,  OPTIMIZ LTD has joined the elite International Fresh Produce Association.

LONDON, UNITED KINGDOM, OPTIMIZ is proud to announce that it is officially a member of the International Fresh produce Association. The largest and most diverse international association serving the entire fresh produce and floral supply chain. IFPA’s  agenda is to advocate for businesses globally, connect buyers and sellers across the supply chain. And guide the industry in finding solutions to the existing problems. It falls in line with OPTIMIZ mission to provide quantitative and qualitative services to its customers worldwide.

“International fruit and vegetable trade is a fast moving and complex markets. With high propensity for damage or wastage and low margins. Joining the IFPA will enable us to help many more fruit traders to be more profitable in a sustainable way”. Says Kingsly Kwalar, CEO at OPTIMIZ

This news comes in the wake of many recent initiatives and accomplishments of OPTIMIZ:

  • Partnership with IMPARGO: A German startup company which digitizes and automates transport and logistics for industrial and transport companies. With its main focus on trucks. Its technology seeks to improve the efficiency of the dispatcher, freight forwarders and production companies. It provides a solution for fast and efficient route planning, toll calculation, vehicle cost calculation and transport management.
  • The CEO of OPTIMIZ Kingsly Kwalar has been invited to participate  on the Business Service Provider Roundtable. A forum where members who support the fresh produce and floral industries engage with other members of the broader industry. To exchange ideas on how to perfect their collaboration.
  •  OPTIMIZ will also be in Berlin for Fruit LOGISTICA. We will meet with industry players at International Fresh Produce Association’s Executive Leadership Summit on the 4 April 2022.

To learn more about OPTIMIZ please visit our website.


OPTIMIZ LTD is a pioneer in the provision of an end to end platform that enables traders, their insurers, and carriers to collect visual evidence of the state of their cargo at various points through remote containerized cargo inspections and claims resolution.



The International Fresh Produce Association is the largest and most diverse international association serving the entire fresh produce and floral supply chain, and the only to seamlessly integrate world-facing advocacy and industry-facing support. Effective  from January 1, 2022, IFPA is built on the legacy of United Fresh and Produce Marketing Association.


Sweri Linda Malo

Media Relations


London United Kingdom